YOKOHAMA, Japan — Datsun continues to expand its global presence with the brand’s return to Sri Lanka, where it was first introduced in 1957. This comes just a few weeks after the legendary brand was brought back to Lebanon.
Datsun is re-entering the market in Sri Lanka with the latest addition to its model line-up, the all-new Datsun redi-GO, a vehicle developed for aspirational and young people ready to take the next step in their lives. Datsun redi-GO was launched in India in early June 2016.
“The return of Datsun to Sri Lanka is a key element of our expansion in fast-growing markets where there is growing demand for personal mobility,” said Vincent Cobee, Global Head of Datsun. “Datsun’s key values – Dream, Access and Trust – are designed to accommodate the needs and aspirations of up-and-coming customers who seek attractive styling, modern engineering, worry-free ownership, and an engaging driving experience. We are delighted to return to Sri Lanka with Datsun redi-GO to expand our offer in the largest vehicle market segment to a new generation of Sri Lankan customers who are ready for something new and exciting.”
The Datsun redi-GO combines the roominess, best-in-class ground clearance (185 mm) and sheer fun of a crossover combined with the zippy driving and fuel efficiency of an affordable compact hatchback. By providing the best features of a crossover and the major attributes of an urban hatchback, the Datsun redi-GO delivers the best of both worlds.
The car will be offered through the dealer network of Nissan’s long-time partner in Sri Lanka, Associated Motorways (Private) Ltd. (AMW).
Datsun redi-GO sales are scheduled to begin in September, with pricing and vehicle grades information to be announced as the start of sales draws closer.